The UPGR8 Bowling Brand
Logo
This is our core visual asset representing the UPGR8 Bowling brand. Our Primary Logo is the version designed for dark backgrounds (Reverse). It should be the first choice for all key brand touchpoints. The version for light backgrounds is secondary and should only be used when technical constraints prevent the use of the dark version.
Primary
Secondary
Product Logo
For our specific products, we use a logotype variant extended with the product name. This lockup ensures consistency with the master brand while clearly identifying the specific service or tool. The relationship between the symbol and the product name is fixed. It applies the same color rules: on dark backgrounds, the product name must be pure white for maximum legibility.
Primary
Secondary
Color
This is the official UPGR8 Bowling color palette. It forms the foundation of our visual identity and ensures consistency across all media channels.
Primary
RGB: 0 / 164 / 108
HEX: #00A46C
CMYK: 80 / 4 / 72 / 0
PMS: 6163 C
RGB: 0 / 0 / 0
HEX: #000000
CMYK: 60 / 40 / 40 / 100
PMS: Black C
RGB: 255 / 255 / 255
HEX: #ffffff
CMYK: 0 / 0 / 0 / 0
PMS: White
Secondary
RGB: 0 / 164 / 108
HEX: #00A46C
CMYK: 80 / 4 / 72 / 0
PMS: 6163 C
RGB: 28 / 28 / 28
HEX: #1C1C1C
CMYK: 65 / 65 / 65 / 100
PMS: Black 6C
RGB: 255 / 255 / 255
HEX: #ffffff
CMYK: 0 / 0 / 0 / 0
PMS: White
Clearspace
We use the width of the letter 'B' as our base unit. This defines an asymmetrical clear space that serves two purposes: it ensures the logo is optically centered and establishes a mandatory minimum distance. No other graphic elements, typography, or page edges may intrude into this zone.
Logo
Product logo
In Context
Our logo is designed to work across a variety of settings, including solid colors, textures, and dynamic content. In every instance, maintaining high contrast is essential for ensuring legibility.
Primary
Secondary
Readability
Full legibility is key to proper brand exposure. The required contrast ratio (minimum 2.5:1) applies to the relationship between every individual component of the logo and the background. If any part of the mark fails to meet this standard, adjust the background or choose an alternative logo version.
Check color contrast here.
To maintain brand consistency on gray backgrounds, strict thresholds apply regardless of the contrast ratio: use the Primary (Reverse) logo on backgrounds of 50% or darker, and the Secondary logo on backgrounds lighter than 50%.
Primary
100% Black
Contrast ratio = 6.52:1
95% Black
Contrast ratio = 6.04:1
90% Black
Contrast ratio = 5.4:1
80% Black
Contrast ratio = 3.92:1
70% Black
Contrast ratio = 2.62:1
60% Black
Contrast ratio = 1.78:1
50% Black
Contrast ratio = 1.22:1
Secondary
0% Black
Contrast ratio = 3.21:1
5% Black
Contrast ratio = 2.87:1
10% Black
Contrast ratio = 2.57:1
20% Black
Contrast ratio = 2:1
30% Black
Contrast ratio = 1.53:1
40% Black
Contrast ratio = 1.12:1
50% Black
Contrast ratio = 1.22:1
Special-Use Logo
For situations involving technical constraints, we utilize monochrome versions: Solid Black or Solid White. These variants are reserved strictly for specific production techniques such as engraving, embossing, vinyl cutting, or thermal printing. They should not be used for aesthetic purposes if the medium supports the full-color Primary or Secondary versions.
